Multimedia Communications

Discipline History

In the 1970’s a push for applications of multimedia communication began as towns and cities to use fiber optic cable transmission systems. This new system would allow multiple forms of media to come through one line of cable. These multimedia lines included phone and television lines and would like include internet lines too. Soon people were looking not only at uses for these new lines but business applications would soon be a big part of multimedia. A lot of the business applications need people who were skilled in multiple forms of media communications. Jobs like sound producing and video production became heavily needed in the late 80’s and continue to be a need today. As the job field of multimedia communication increased there became a need for the people who did these job needed to be educated. Georgia Southern University offers multimedia communication degree’s in three different focuses. Multimedia communications information majors have the job of using multimedia communications to get information out in the public in several different forms of media. The production focus of multimedia communication deals with the making or production of different Medias. The last focus of multimedia communication is digital film production which of course deals production of digital film. A good definition of Multimedia communication would be that it involves the development and measurement of information through various distribution channels. Communication jobs include managing a range of tasks using traditional and new media. Information on multimedia communication jobs may also be disguised as roles in multichannel marketing, corporate communications, video production or employee communication


Class list for multimedia communications production at Georgia Southern
Bachelor of Science in Multimedia Communication Degree Program
Production Emphasis - 126 Hours
Course Credit
Area A Essential Skills 9 hours
Area B Institutional Options 4 hours
Area C Humanities & Fine Arts 6 hours
Area D Science, Math & Technology 11 hours
Area E Social Science 12 hours
Additional Requirements:
FYE 1220, HLTH 1520 and 2 Physical Activity courses
6 hours
For specific core course options, visit
Area F Courses Appropriate to Major 18 hours
ART 2233 - Computer Graphics 3 hours
COMM 2332 - Media & Society 3 hours
COMS 2330 - Intro. to Communication Research 3 hours
IT 1430 - Web Page Development 3 hours
MMC 2335 - Intro. to Media Writing 3 hours
Choose one of the following:
Foreign Language (through 2001) 3 hours
Significant International Content Course 3 hours
Major Requirements: 26 hours
COMM 4333 - Theories of Mass Communication OR MMC/JOUR 3530 - Media Ethics 3 hours
IT 3132 - Web Software 3 hours
MMC 2110 - Broadcast Technologies 1 hour
MMC 3331 - Audio Production & Announcing 3 hours
MMC 3332 - Studio Video Production 3 hours
MMC/JOUR 3337 - Media Law & Ethics 3 hours
MMC 3339 - Field Video Production & Editing 3 hours
MMC/JOUR 3430 Media Management & Sales 3 hours
MMC 4090 - Broadcast Applications 3 hours
(1 hour and 2 hour; total 3 hours)
MMC 4910 - Multimedia Captsone 1 hour

Major Electives
Select four of the following: COMM 3331 - Media Criticism 3 hours
COMM 4331 - Gender, Media and Representation 3 hours
GCM 5332 - Multimedia Presentations 3 hours
MMC/JOUR 3334 - Broadcast News 3 hours
MMC/INTS/JOUR 3336 - International Media Systems 3 hours
MMC/FILM 3434 - Intro. to Digital Filmmaking 3 hours
MMC 4135 - Advanced Lighting Techniques 3 hours
MMC/AMST/JOUR 4331 - History of Mass Communication 3 hours
MMC 4332 - Specialized Video Production Topics 3 hours
MMC 4334 - Specialized Audio Production Topics 3 hours
MMC 4337 - Digital Video Editing 3 hours
MMC 4791 - Internship 3 hours
MMC 4891 - Directed Study 3 hours

Electives 22 hours
Select course work from departments within CLASS (Minor encouraged), with advisor approval.
For course pre-requisites, click here
Program Admission Criteria
Students must have a total institution GPA of 2.50 and score a 70 % or higher grade on the Grammar Proficiency Exam or earn a "C" or higher grade in WRIT 3520and 30 earned hours to become a major in this Communication Arts program.
Students with fewer than 30 hours and/or less than 2.50 total institution GPA will be considered "Pre-Communication Arts" students and advised in the CLASS Advisement Center.
Other Program Requirement
Students must make a minimum grade of "C" in each Communication Arts class to receive credit for that course.
"Pre-Communication Arts" students cannot take upper division Communication Arts classes for credit.
Georgia Southern's Multimedia Communications page is at :

Research and Writing in the Discipline

The writings used in multimedia communication are used as a guideline to get information out to the public through varies Medias. Typically these guidelines are made by the producer or whoever is in charge of the broadcast or production. It is there job to setup these guidelines and make sure it is followed so the broadcast goes as planned and does what it is meant to do. The people who follow the guidelines are the one who we see or hear in the broadcast/production. Their job is to follow the guide and make the broadcast covering the topic or point of the broadcast. These guidelines can be scripts, story lines, or they can just be guidelines of a broadcast or other type of production. These can be very set in stone type of guidelines and they can be there just to keep the production on the right path. Other writing of this discipline deal with news and getting information out the public because this is the main uses of media today in our society.

Blogs and Listervs



Publication Manual(s) and Style Guide(s)

The preferred style of writing in the discipline is Associated Press Style or AP style of writing. This style is the chosen style for this discipline due to the fact the much of the media is used to put news and information out to the public. This is what these particular style was made for in the first place so natural it is the chosen style. This style of writing uses resources provide an overview of journalistic writing using elements of journalism and the Associated Press style. For more information about this style go to

Jobs and Careers

A degree in Multimedia Communications offers a chance at many jobs within the field. Some of these jobs include: brand management, sales promotions, direct marketing, integrated communications, advertising, public relations, communications measurement and research, social and interactive media, mobile communications and digital commerce, and audio production.

Graduate School

Graduate Schools for Multimedia Communications are as follows but are not limited to: Stanford University, Columbia University, MIT, University of California Los Angeles (UCLA), Georgia Tech, and University of Georgia.
To get a job and do well in the field you don't need a graduate degree but if you wish to go into a certain branch of the discipline it would do you well to get a more specialized degree.


Job Information
Page written by Nolan Helmly

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